Crans-Montana (Switzerland), Paris (France) June 22nd 2021 - Les Roches, the highly regarded hospitality business school recently ranked third in World university ranking for employer reputation* and aivancity, the Grande École of Artificial Intelligence are launching together the first Certificate in artificial intelligence (AI) applied to the Hospitality management. The hospitality sector is an extremely propitious terrain for the use of AI as it generates large masses of data, and these masses of data can in turn enable optimizing customer relations almost in real time through Artificial intelligence. The Swiss rooted Hospitality business school and aivancity have designed a program dealing with the challenges of massive data and AI in the hospitality management sector. Through this "Certificate in Artificial Intelligence" Les Roches and aivancity wants the minds of tomorrow to understand the language and part of the technicality of AI solutions, its sociological and ethical impacts as well as its business, managerial and organizational consequences. The 5 days program will feature expert faculty from aivancity and Les Roches as well as world-class industry experts and scientists.